If you are not watching the Super Bowl for the football aspect of the game, then you are one of the millions of viewers who purely watch the Super Bowl for its advertisements. Every year millions of people look forward to the humorous ads specifically designed for one day of the year. The top companies of the industry compete to have the funniest and most engaging advertisement. It is a marketing dream for a company if their ad went viral. This is because they paid a lot of money for the ad to be broadcast during the Super Bowl. One particular ad that went viral last year was the "Go Daddy.com" advertisement, which featured Jessie Heiman and Bar Refaeli scandalously making out on national television. This was a bold step for the company, and a huge shock for America. This ad went viral for the wrong reasons, and has negatively effected the companies image in the eyes of the consumers. It didn't show what the company did or what it stood for, which is website hosting. This article talks about how Go Daddy decided to change its approaches.
Super Bowl 48 may have been a disappointment for those who were watching football, but for those who tuned in for the commercials were able to be enlightened by the creativity of some of the top brands in America. Go Daddy followed through with their word and created better advertisements this year. Check them out below.
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This is a marketing win because of the way that Go Daddy is able to connect with its consumer base through a variety of different types of ads, and staying true to their word.
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