What in the world is a "hash tag"? #wouldntyouliketoknow
Hash tags are hot on the social media market and are now being acquired by all social mediums. They were born into this world by Twitter, then shortly after Facebook and Pinterest caught onto the popularity. Now, you see them everywhere from the television to conversation among others at the dinner table. Hashtags are so popular with todays market that Justin Timberlake and Jimmy Fallon were featured in a Saturday Night Live parody that instantly turned into a viral video , which you can view below.
As you can see this video demonstrates how relevant the hashtag is in our day to day lives.
Marketing is about creating "buzz", and the birth of the hashtag helped companies create their own buzz around the world. Websites can use hashtags to link keywords that are searchable through any search engine to increase traffic to their webpage. This is specifically important for increasing brand exposure online. Brands can integrate their tagline into a hashtag. For example, Kit Kat candy bar uses this technique by consistently using their tag line "have a break" through the hashtag (#HaveABreak) across all social media platforms. In addition a company can use a trending hashtag to quickly reach a large audience. Although it is very important to relate the trending hashtag to the business. If you are in the world of marketing it is critical for you to know the value of a hashtag and how it can help in your future marketing strategies. So with all that said the hashtag is...#MarketingWin!
