Apple World? How They are Slowly Taking Over

Apple Co. has a unique marketing approach. Its simple and consistent design has created a buzz among its users. Apple has figured out how to attract and retain customers through its unique marketing approaches. Apple was the first among all other computer companies to have retail stores for customers to come in and purchase a computer. The design and layout of the store was very simple and user friendly, which reflects Apples product image very well. Apple stores helped the company understand what the consumers wanted and created a physical place where consumers can get hands on help from highly trained staff.  The company reveals only a limited amount of its new products, which stresses scarcity. When consumers know that there are only a limited amount of the product available, they are more inclined to make a purchase at the release date.This has been proven to be successful for this company.

Over the years Apple has been introducing more product lines to its product base. Currently, it has a product line of computers, iPads, iPods, iPhones, and just recently introduced the Apple TV.
What is the next big thing that Apple is going to release? I came across an article on Adweek that outlined the next bold steps for this company. Some of the new product lines that Apple can produce in the near future are cars, condos, and banks! This technology based giant could easily and successfully, based on its brand image and historical data enter into new markets. Who knows, maybe someday we will be using apple credit cards to buy our groceries and gas, live in Apple condos fully equipped with Apple based products, and drive an Apple car to work everyday.