Tuesday, April 15, 2014

Multiple Marketing Fails

For my last and final blog, i will showcase a few examples of where some companies failed in their marketing techniques. These were either committed purposely, or just carelessly. Hang on to your pants because they are funny. 

Silly positioning
Ok, seriously this has to be a joke right? This ad belongs in a magazine, not a billboard next to a busy highway!

Unclear messages
Wait. What? Are you open or closed?


Exaggerating....or just desperate
 One word: Fail. Newsflash, don't put "fail" in the name of the business. 


Lack of planning....need i say more?
People are going to associate McDonalds with diabetes. The bright yellow arrow sure doesn't help this ad either. I'm thinking "wow i can pay a dollar to get diabetes?" Sweet lets go. Not. 

Other awful advertising/marketing mistakes include; not understanding your target market, boring messages, and failure to focus. Now, don't make these same mistakes. Be aware of the message you are trying to portray, and always always always step back and put yourself in the consumers shoes. Happy Marketing! 

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