Benefits of Event Marketing

Events such as festivals, spring break destinations, concerts, business meetings, college campus days, and fashion shows all have two things in common; lots of people and good times. When people are generally happy and are having a great time, they are more inclined to make positive purchasing decisions and notice marketing messages.  Events offer many opportunities for a business to expose its products and services. Below are some examples on how a company can utilize different marketing techniques at an event.

Promotions -Sampling, interactive displays, and coupons can all be used as promotional material for events.The key point here is to offer an incentive through the promotion of the product or service for the consumer. Although this technique requires some sort of persuasiveness, it will help increase product recognition and enhance brand identity.

Trade-shows- Setting up a booth at the event with information about your business is an effective marketing strategy when you need to increase your email marketing contact list or just simply create awareness for your company. This is done through collecting customer data through a product giveaway by having them fill out a simple form requesting information such as name, phone number, email, and address. This information collected is very important for future marketing for the business.

Sponsorship's- This technique is used to generate publicity and obtain a wider audience that your budget can afford. The increase in exposure through pr/media will help brand loyalty as well.  During an event try to be one of the main sponsors, this can easily be done through donating product to the event.

Product Placement- Strategically placing your business's product in the premises of the event is another way you can effectively market your product and services. This gives you the opportunity to show the value of your product instead of giving away a free gift. Placing your product in events such as charity fundraisers will help your brand gain positive recognition. This technique is widely used on popular television shows, where celebrities use the product.  

Guerrilla Marketing- Sticker bombing, flash mobs, and street art are types of guerrilla marketing that is low cost and unconventional that requires high energy and imagination. In an event type environment this approach to marketing is the easy and fun.

Models- Hire young and energetic employees to model your products at an event can lure in new business for your company. This is because people tend to influence other people. It is good when positive energy is associated with your product through another person. Have models where your product and walk around the event and pass out samples.